Ford is maintaining a prudent balance in its UK business by maintaining its market lead through increased car retail sales and share, while backing off sales to daily rental fleets.
Ford's top-selling car range secured 13.7 per cent of the January market and Ford commercial vehicle (CV) sales and share were up, compared with January 2012.
According to the official figures, January car sales in the UK were up 11.5 per cent at 143,643 registrations, compared with January 2012. Ford sold 19,640 cars in January.
Significantly, Ford's retail car market share in January was 14.7 per cent, 0.3 percentage points up from the same month in 2012 and 5.4 percentage points of share ahead of its nearest rival.
Ford retail car sales in January were 9,008 up from 7,628 in 2012.