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Demand for new build homes in the county is holding firm

By Stroud Life  |  Posted: November 21, 2012

Malcolm Pink, regional managing director at Bovis Homes

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Demand for new-build homes in Gloucestershire is holding firm, developers in the county say.

Directors at Bovis Homes and Persimmon Homes both said they were happy with sales performance in the county and a wide range of properties and payment schemes was the reason.

Malcolm Pink, regional managing director at Bovis Homes, said: "The market in Gloucestershire reflects the national picture.

"We have stability with reason for optimism that recent government initiatives like the FirstBuy and NewBuy mortgages will continue to have a positive effect.

"One thing that doesn't change is the aspiration of people to own their own homes and we look forward to helping many more people realise those aspirations in 2013 and beyond."

The company added that prices in the housing market were broadly stable, with prices generally stronger in the south of England.

Carl Haley, managing director at Persimmon Homes Severn Valley, said he was pleased with the performance of the business in Gloucestershire and believed it was firmly on track to meet end-of-year expectations.

He said: "The autumn selling season in the Gloucestershire region has seen a steady growth. We believe this is in response to providing home-buyers with a wide choice of property styles that meet a range of budgets."

Bovis Homes shares increased two per cent last week after the group said it remained on track to deliver a strong increase in revenues this year.

After selling more homes on sites bought after the economic downturn, Bovis Homes expects to see its full-year operating margin at about 13 per cent, significantly ahead of its 11 per cent margin last year.

The house-builder said it had continued to invest in "good quality" land with planning consent and this year had acquired 2,331 consented plots across 16 sites, which were mainly for family homes in the south of England. It is also in the final stages of acquiring 1,000 consented plots on eight sites.

Meanwhile, demand from would-be home-buyers has risen at its fastest rate in almost three years, boosting hopes of a pick-up in sales in the run-up to Christmas and into the New Year, the Royal Institution of Chartered Surveyors (RICS) said last week.

Surveyors reported a "considerable rebound" in interest from would-be buyers during October, with a balance of 18 per cent more surveyors reporting rises in new buyer inquiries than falls, the latest RICS housing market study found.

Ian Perry, housing spokesman for RICS, said: "It seems that, with Christmas around the corner, those who are in a position to buy decided to get out there and see what is available."

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